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Changes Coming

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If I were to pick a theme song for the past 3 months it would have to be “Changes” by David Bowie. It’s been a wild ride. In August I parted ways with the company I had been working at for the past 6+ years. It was a difficult decision – but ultimately I believe it was the right thing to do. I still have a lot of friends at RL Solutions and I sincerely wish them well in the future. I am honoured and grateful to have had the chance to contribute to that company’s growth.

After my departure (and at the insistence of my wife and my friends), I took some time off. I didn’t check email for a few weeks, I tweeted only occasionally, we went on vacation out of town a couple of times as a family and I did a lot of work around the house that had been piling up over the years. I must admit I did feel a bit anxious during that whole time and I really felt guilty about not looking for a job. Looking back now it was probably the best thing for me. A rare chance to recharge my batteries without the pressure of work.

This past month, I joined a new company – Nightingale Informatix –  a provider of a cloud-based electronic medical record (EMR). I am in a role that I love – Marketing – with a team of really talented and dedicated people. I am really excited about where the company is going and what we will be able to do together. I feel blessed to be able to stay in healthcareIT (something I’m truly passionate about) and that I’m once again surrounded by good people.

This past month I also started a new blog and tweetchat with a friend of mine, Lisa Fields. It’s #HCLDR and it’s focused on the topic of healthcare leadership – something that we both believe we need more of. Our goal is to educate and discuss the role of leadership in healthcare – no matter if you are a leader in title or a leader in spirit. Both Lisa and I believe that the only way that healthcare is going to improve is when more leaders emerge. Hosting a weekly tweetchat has been fun and daunting. I have new respect for moderators – it’s a lot of hard work!

So a lot has been going on…but one thing that I have neglected is this blog. I’ve been really thinking hard about it over the last few months. As you can see from the archive list, I haven’t been able to post regularly and the topics are all over the map. I think that my inability to focus this blog on a particular topic has lead to the lack of posts. Whenever I tried to sit and write a post, I ended up staring at a blank page for 30min with too many topics swirling around in my head. I need to focus. So with the launch of #HCLDR (and thus an outlet for my healthcare related posts) and with my return to a role I enjoy, I’ve decided that I’m going to change the focus of this blog to something that’s near and dear to my heart – success through marketing.

In the coming weeks, I will begin posting about marketing strategies, tactics and experiences that small/mid-sized organizations can use to achieve greater success.


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